Best Black Friday Tech Deals 2026, Updated Daily

Black Friday 2026 is on Friday, November 27, and Cyber Monday is on Monday, November 30. But the deals start well before that. Amazon, Walmart and Target all ran big sales in early October, and Target, Best Buy and Walmart start their early Black Friday deals in the first two weeks of November.

This page is our running guide for the whole season. Right now it has every confirmed retailer date, the lowest prices so far on Apple's new 2026 models, and the lowest prices we saw on popular tech last Black Friday. Those are your "price to beat": if a 2026 deal is not at least that good, it is probably not the best it will get. From November 20 we add the best live deals every day.

Black Friday 2026 dates

Retailer dates come from each company's own announcement: Best Buy's 2026 holiday calendar, Walmart's October 2026 holiday events release, Target's October 2026 holiday release and Sony's PlayStation Store Black Friday announcement. Amazon usually starts its Black Friday sale about a week before Thanksgiving, but it has not confirmed 2026 dates. Sony's sale covers PS Store games only, with no PS5 console price cut so far. Apple, Samsung, Microsoft and Nintendo have not announced Black Friday offers yet.

New Apple gear: the lowest prices so far

Apple launched new models in September and October 2026, so last year's table below lists older versions. These are the lowest Amazon prices we have seen on the 2026 models, mostly from Prime Big Deal Days (October 6 to 7). A Black Friday deal on these should match or beat them.

*Prices from Amazon listings as reported by Apple deal trackers at the time. They may have gone back up since. Not yet discounted anywhere we checked: the MacBook Pro with M6 and the PROLED MacBook Pro, the M6 iMac and the OLED iPad mini (all on sale November 6), and the iPhone Duo. For which Mac to buy, see our MacBook buying guide.

Last year's lowest prices: the price to beat

These are the lowest prices we saw on popular tech during Black Friday 2025, in the US. Use them as a benchmark. If a deal this year matches or beats the 2025 price, it is a good one. If a retailer calls something a "Black Friday deal" at a higher price, wait.

Prices are from Black Friday week 2025 (November 20 to December 1), collected from retailer listings and deal trackers. Several have newer 2026 versions now (Apple Watch Series 12 and Ultra 4, AirPods 5, M5 MacBook Air), so compare those against the table above instead.

Two things that did not get real Black Friday discounts last year: the Xbox Series X (Microsoft raised its price twice in 2025, to $649.99) and the Nintendo Switch 2, which only came in game bundles. The Steam Deck OLED was also left out of Valve's sale.

What the October sales showed

October is now the first round of Black Friday. These sales are over, but they set the bar: on a few items, especially Amazon's own devices and Apple's new watches and earbuds, October prices are close to what you will see in November.

• Amazon Prime Big Deal Days (October 6 to 7). Only for Prime members, and shorter than last year (two days, down from four). Amazon devices (Kindle, Echo, Fire TV, Ring) usually hit or come close to their Black Friday price here. It runs in 22 countries, but not India.
• Walmart Deal Days (October 5 to 11). Open to everyone, with early access for Walmart+ members.
• Target Circle Deal Days (October 6 to 7). Needs a free Target Circle account. Circle 360 members get in a day early.
• Steam Autumn Sale (October 1 to 8). Valve moved this sale out of Thanksgiving week in 2025. If you are waiting for a Steam sale at Black Friday, this is the one you want. Valve also ran a smaller Black Friday sale in 2025, but it has not confirmed one for 2026.

If a price now already matches the tables above, it is fine to buy early. Most big retailers have holiday return windows that cover purchases from late October (see below).

India: the festive sales come first

In India, the biggest sales of the year are not on Black Friday. They are the Diwali festive sales in October.

• Amazon Great Indian Festival: started October 8, 2026. SBI cards got 10% off.
• Flipkart Big Billion Days: started October 9, 2026, with early access for Flipkart Plus and Black members on October 8. Axis and ICICI cards got 10% off.
• Black Friday in India: Amazon.in and Flipkart both ran smaller Black Friday events in late November 2025. They are worth a look for gadgets you missed in October, but prices are rarely lower than the festive sales.

Diwali is on November 8, 2026. Looking for gift ideas? See our Diwali gift gadgets guide.

Live Black Friday deals

We start adding live deals here from November 20, 2026, with the date and time we checked each one. Every deal will show the sale price, the normal price, and how it compares to last year's low.

• Tech and gadgets: phones, laptops, headphones, TVs and smart home.
• Games and consoles: console bundles, PS Store, Xbox, Nintendo eShop and Steam.
• Software and subscriptions: VPNs, password managers, cloud storage and creative apps. See our Cyber Monday deals page for the full list.
• Developer tools: hosting, IDEs, Mac dev apps and AI tools. See our Black Friday deals for developers.
• India: Amazon.in and Flipkart Black Friday deals.

How to tell if a Black Friday deal is real

Some "deals" are the normal price with a fake higher "was" price next to it. A price history check takes 30 seconds and saves you from most of them.

• Compare the price to the "price to beat" table above.
• Check the price history. camelcamelcamel and Keepa show Amazon price history. In Chrome, the Shopping insights panel in the address bar shows price history for many stores. In India, Price History and Buyhatke cover Amazon.in and Flipkart.
• Set a price alert now for what you want, so you know the moment it drops.
• Check the exact model. Retailers sometimes sell special Black Friday versions of TVs and laptops with cheaper parts and model numbers you will not find elsewhere.
• Look at the seller. On Amazon and Walmart, make sure the item is sold by the retailer or the brand, not a third-party seller with a different return policy.

A note on coupon extensions: in late 2024, creators accused PayPal's Honey extension of swapping out their affiliate links at checkout. Google changed the Chrome Web Store rules in 2025 to ban that behavior. A price tracker that shows you history is more useful than an extension that claims to find coupons.

Price matching and holiday returns

Best Buy has published its 2026 policy. The others below are their 2025 policies, and we will update them when they publish 2026 terms.

• Best Buy (2026): most purchases from October 30 to December 31 can be returned until January 15, 2027 (January 31, 2027 for My Best Buy Plus and Total members). If a product sold by Best Buy drops in price during the holiday season, Best Buy matches the lower price. Marketplace items are excluded.
• Target: stopped matching Amazon and Walmart prices on July 28, 2025. It now only matches its own lower price (November 1 to December 24). Electronics bought in that window could be returned until January 24, but Apple products and phones only until January 9.
• Walmart: does not match other retailers, and Black Friday prices are excluded. Purchases from October 1 could be returned until January 31, but marketplace items follow the seller's policy.
• Amazon: does not price match. Purchases from November 1 could be returned until January 31, but Apple products only until January 15.